Search ranking factors in leaked Yandex source code: https://twitter.com/alex_buraks/status/1618988134850785280?t=4HzRx9f680eTAh97JsBihA&s=19
Theoretically, what is the difference between algorithms used in Google and in Yandex?They are quite similar:- there is RankBrain analogue - MatrixNet;- they are using PageRank (almost the same as in Google);- a lot of text algorithms are the same.
- there are a lot of ex-googlers in Yandex;Yanex was build as Google clone;SEO specialists in Russia are using almost same white hat SEO tactics for Yandex and for Google
Of course there are a lot of differences, but the approach and the majority of ranking factors seem to be similar.In practice: comparing Google vs Yandex search results they are a ~70% match.
According to Statcounter Yandex is close to Yahoo and Bing by market share:
The file with ranking factors:
Structure for each factor:
- name
- link to internal wiki (restricted)
- AntiSeoUpperBound (haha)
- description (it's in Russian, I translated it for you)
- etc
Funny, that the first factor in the list - PageRank.
factors_gen.txtShared with Dropboxhttps://www.dropbox.com/s/toyehkkfduogbwk/factors_gen.txt?dl=0
Main insights after analysing this list:#1 Age of links is a ranking factor.
#2 Traffic and % of organic traffic are ranking factors.Basicly it means that buying PPC affects rankings.
#3 Numbers in URLs is bad for rankings
#4 A lot of slashes in URLs is bad for ranking
#5 Hard pessimization equal PR=0
#6 Host reliability is a ranking factor.Less 40x/50x errors you have - better for your organic traffic.
#7 Fun fact - there is a separate ranking factor for uplifting Wikipedia
#8 A lot of ranking factors connected with user behaivor - CTR, last-click, time on site, bounce rate.Note: I'm 100% sure that in Yandex thouse factors impacting much more than in Google.
#9 Document age and last update both are ranking factors.
#10 Average domain position across all queries is a ranking factor.
Right now I checked ~40% of the list, there are a lot more (about text relevancy, behaivor factors, page rank, internal links,etc).Will continue this thread after some time.
Posted second part of this analysis:
